FUSE 2013: The Best of The Best
You've heard it all along, this year FUSE is smashing silos and debuting new formats to completely mix up your experience and ensure you have access to the very best across industries. Because you are more than your title, department and your role, sessions are no longer labeled by department or function. At FUSE, we all have One Collective Voice.
Participate in provocative, content driven and inspiring experiences:
Partake in some good old
fashioned conversation
The Role of Insights:
When To Trust Your Gut vs. Follow the Data
Building off of three years of spirited discussion
focused on this topic at FUSE, this moderated, interactive discussion will
discuss the evolving role of insights in the development of brand strategy,
communications and design. At what point in the process does insights stand to
have the most influence and, at the end of the day, how improved is the brand
experience because of it?
Get the 'behind the scene'
scoop
Reanimating an
IconWendy Orner,
Design Leader, Surface Care, P&G
P&G needed to reinvigorate a tired but well known
brand. By mining the rich heritage and finding the 'fruits in the roots,'
Design lead the restage and created a bold new look for a brand that had lost
its way.
Elevating the AT&T
Customer Experience: "It's What You Do With What We Do"Gregg Heard, VP of Brand
Identity, AT&T
Through their emphasis on developments in their brand
identity programs'visual, sonic and verbal' and the launch of an interactive
store experience, AT&T set out to brand the intangible parts of the
experience. This session discusses AT&T's design initiatives that focus on
the customer's application of their technology, encourage customer engagement,
and foster innovation.
Three panelists, Three
different functions within the organization
Brand
Differentiation Through DesignMelissa Smith Hazen,
Director OWN Brands Design, AHOLD USAJosh Handy, Industrial
Designer, MethodSuzanne El-Moursi, Chief
Marketing Officer, Power2Switch
Some of today's most recognizable brands like Apple and
Target to name just two have leveraged design as a strategic lever to stand out
from competition and inspire brand love and passionate loyalty. Representing
perspectives from strategic design, industrial design and marketing, this panel
will discuss how you can make design work even harder for your brands.
Three panelists, Three
different industries
Design Thinking: Championing the Strategic Integration
of Design Within Your OrganizationSean Hughes, Chief Design
Officer, Philips HealthcareWilly Wong, Chief Creative
Officer, NYC & CoVince Voron, Head of
Design, The Coca-Cola Company
We all believe in the strategic power of design to ignite
brand growth, build trust with consumers and differentiate brands from
competition. This panel unites the most inspiring and influential design
leaders to share how to strategically elevate the influence and impact of
design within your organization and the potential for collaboration at the most
strategic levels.
Interviews with today's most
influential brand owners
Kendra Inman, Creative
Director and Co-founder, One Love Organics on Creating Authentic Brands
Question everything. How starting with 'beginner's mind'
helped us launch an innovative, values-based, natural beauty brand. By starting
with what seemed, at the time, like a simple question, we built the foundation
for an authentic, unique brand in a hypersaturated, often superficial market.
Experts share thought
leadership, success stories and award winning work.
Designing in the Fifth
Dimension.Peter Clarke CEO
and Founder and Marcus Hewitt, CCO, Product Ventures
In a world previously constrained by space (3D) and time
(4D) the emergence of the elusive fifth dimension (5D) changes the future of
design by increasing its probability of success. Our unique perspective on the
holistic collaboration of graphics (2D) and structure (3D), unlock an entirely
new dimension of infinite possibilities. Join us as we reveal the magic that
can be created when all disciplines are in play and under one roof.
Download the full agenda here to see full FUSE 2013 details.
* Mention FUSE13BLOG to save 15% off the standard rate.