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Brand strategy

FUSE 2014 in a Concept Map

Posted by on 23 April 2014
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As the world's most respected conference in the brand
strategy and design community, each year FUSE explores design as a strategic
lever and invaluable asset in building better brands and more meaningful
relationships with consumers. This year, FUSE 2014 united brand strategists and
designers, along with trend hunters and culture curators.
The 18th annual FUSE conference celebrated a collaborative
approach to building more meaningful brands. All year long, we curate stories
about fusing strategy and design in all its' forms to ignite brand passion and
growth. This year's provocative discussions covered graphic design, industrial
design, experience design, digital communications, interactive design &
social media, brand strategy, trends, and culture with industry icons from
Pepsi, Honest Tea, Barney's, Proctor & Gamble, Nike, Ethan Allen, Colgate
Palmolive, Kimberly Clark, Johnson &
Johnson and many more.

Check out these artistic and insightful concept maps created
live at the event a few weeks ago by our very own Blogger Michael
Plishka,
Partner in Designing Innovation at ZenStorming.

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