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#FuseFactFriday: The Digital & The Analog

Posted by on 03 February 2012
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Here at the Next Big Design blog, we're already looking forward to April when we will once again be heading to the FUSE conference. From now until April 18th, we're bringing back our popular feature from 2011: #FUSEFactFriday.

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FUSE Fact Friday will highlight some of the key takeaways from the 2011 conference, including inspirational quotes, main themes and more. Each week, we'll dive in to our 2011 executive summary and remember some of our favorite presentations and moments from last year. Today's FFF Fact is:

We intuitively bounce from analog (sketchbooks) to digital
(i-pads) without forsaking one for the other."

Even as presenters such as Michio Kaku discussed the physics of the future and attendees shared information via mingle sticks, much of Fuse was the story of humanity and relationships. Marco Beghin used his own Moleskine notebook and a projector (pictured above) to tell a story of the way the things we carry with us in the world become shorthand for who we are. Marco explored the way technology and tradition interact and showed that Moleskine designs for "the modern nomad."

Marco had an interview posted on the Smart Planet blog this week where he discusses some of this philosophy, you can check it out here.

To find out more about this year's FUSE, coming up in Chicago on April 18-20, visit the webpage. Plus, join us on Twitter, Facebook or LinkedIn to begin networking with the FUSE community now.

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