Ashlee Gustin

Director, Category Management at Sonic

Speaker

Ashlee Gustin is Director of Category Management at SONIC, where she has spent 10 years combining a passion for the brand with a proven ability to advance menu strategy, innovation, and profitable growth. She leads the strategic direction of SONIC’s food and beverage portfolio, translating consumer insight and business performance into a stronger core menu and high-potential growth platforms. Her leadership has helped bring award-winning innovation to life across the menu, including the launch of Dirty Beverages and Refreshers, as well as SONIC Smashers—a premium burger platform featuring hand-smashed, made-to-order burgers. As a people leader, Ashlee is committed to developing high-performing teams, directing priorities and research investments, and driving continuous improvement to deliver sustainable sales and profit growth.