Dawn Boulanger

Vice President of Marketing at Tri Star Energy

Speaker

Dawn Boulanger is a seasoned marketing executive with nearly 40 years of experience in the convenience retail and restaurant industries. She currently serves as Vice President of Marketing at Tri Star Energy, where she leads the strategy, development, and communications for the company’s portfolio of brands, including White Bison Coffee, Twice Daily, Sudden Service, and Little General.

Known for her customer-centric approach, Dawn drives innovative marketing initiatives that strengthen brand loyalty, enhance the customer experience, and support sustainable business growth. She is recognized for her collaborative leadership style and her commitment to developing high-performing teams. Dawn believes that strong organizations are built on trust, accountability, and investment in people.

As a trusted and respected leader, she is dedicated to fostering an environment where individuals and teams can thrive, contribute meaningfully, and achieve their full potential. Her focus on empowering others, building strong teams, and cultivating a culture of excellence has played a significant role in driving organizational success and long-term growth.