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Future of Beverage

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November 10-12, 2026
Renaissance Dallas Addison HotelDallas, TX

Furnell Mackey
Category Manager Food Service at Shell Mobility and Convenience
Speaker

Profile

Furnell Mackey brings over twenty years of experience in the convenience retail industry. Throughout his career, he has held key leadership positions at Murphy USA, CEFCO (Director of Beverages), and Majors Management (Director of Operations).

Currently serving as Food Services Category Manager for Shell Mobility & Convenience, Furnell is responsible for driving beverage and foodservice category growth across a 500-store network. His expertise encompasses beverage innovation, category optimization, operational excellence, and creating profitable customer experiences in the convenience retail sector.

Agenda Sessions

  • Pouring Profits: Balancing Affordability and Premium in Beverage Marketing

    8:30am