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Future of Beverage

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November 12 - 14, 2025
Hilton AustinAustin, TX

Heath Nielsen
President at HTeaO
Speaker

Profile

Steering the course of operations alongside CEO Justin Howe, Heath Nielsen serves as the President of HTeaO, a position that epitomizes his dedication to orchestrating daily operations and nurturing relationships with HTeaO’s esteemed franchise owners.

Since joining the brand, Heath has helped guide HTeaO through record-breaking growth, surpassing 150 stores nationwide and expanding into new markets across Arizona, Colorado, and Tennessee. Under his leadership, HTeaO has continued to refine its franchise support systems, strengthen operational consistency, and introduce innovative new product lines and partnerships that keep the brand at the forefront of the beverage industry.

With a career spanning over 25 dynamic years, Heath has led teams within renowned organizations such as Black Rifle, Starbucks, Sony, Vail Resorts, Gap, and the US Army. Throughout his journey, he has been driven by an unwavering commitment to excellence, a deep understanding of market dynamics, and a fervent passion for fostering growth and innovation.

Agenda Sessions

  • Pour & Ponder: A Restaurant Beverage Success Story

    4:25pm