Josh Carpenter

Category Manager at Tri Star Energy

Speaker

Josh Carpenter serves as Category Manager for Dispensed Beverage at Tri Star Energy, where he leads White Bison Coffee, the company’s proprietary coffee brand. In this role, he oversees product and menu development, cultivates key vendor partnerships, and drives results across the enterprise. Beyond White Bison, Josh provides leadership for all dispensed beverage programs across the company’s banners, including Twice Daily, Sudden Service, and Little General.

Josh’s passion for the food and beverage industry began with a summer job at Kings Island, where exposure to a wide range of brands and concepts sparked an interest in serving customers and building innovative programs. After his time in hospitality, he joined Speedway and focused on foodservice innovation, helping introduce new categories such as snacking and in-store bakery. There, he learned how to take an idea from concept to market testing and ultimately to full-scale rollout across thousands of locations.

At Tri Star Energy, Josh has continued to champion innovation and bring new concepts to customers. He combines close collaboration with vendor partners and extensive personal research and travel to transform ideas from the test kitchen to the customer's cup. One notable example, Josh developed White Bison’s line of Spun Espresso beverages, inspired by a trip to Greece, which has become one of the brand’s most successful product launch and is now a key product pillar for the brand.