Lori Primavera

VP of R&D and Product Marketing at Smoothie King

Speaker

Lori Primavera is VP of R&D and Product Marketing at Smoothie King, one of the largest smoothie destinations in the world and the first health and fitness fast casual brand of its kind. An experienced leader in Food Innovation for over 20 years, Lori joined Smoothie King in January 2019 and is responsible for all innovation and new product development.

During her time at Smoothie King, Lori led the most successful new product launch in company history in 2023 with the introduction of Smoothie Bowls, selling over 8.5 million bowls in the first year of sales. She is led the development and national rollout of food at Smoothie King with the new Power Eats menu this year—a first for the brand. Her day-to-day of course involves drinking a lot of smoothies as most new smoothie blends require 150+ rounds of recipe development.

Prior to Smoothie King, Lori spent five years at PepsiCo in Culinary Innovation where she worked on successful product launches for many foodservice customers. Prior to that, Lori spent time at 7-Eleven, Applebee’s and TGI Fridays in food innovation roles.

Lori is a proud graduate of Texas A&M and currently calls Dallas, TX home. When she’s not drinking smoothies, she’s scoping out the food scene when she travels, looking for the next innovative flavor to launch at Smoothie King.