Nathan Grover

Executive Director, Bar & Beverage at Applebee's

Speaker

Nathan Grover is the Executive Director of Bar & Beverage for Applebee's Neighborhood Grill + Bar, where he leads beverage strategy for one of the largest casual dining brands in the U.S. Overseeing a nearly $1 billion beverage business across more than 1,400 restaurants, he is responsible for innovation, commercialization, marketing strategy, supplier partnerships, and portfolio development that drive both guest engagement and business performance. Under his leadership, Applebee's beverage program has earned multiple industry recognitions and continues to set the pace for innovation and growth in casual dining.

A respected industry leader with more than 20 years of experience in marketing and strategy, Nathan has built a reputation for developing breakthrough beverage platforms that deliver measurable results. His work has helped position Applebee's among the industry's most recognized and awarded beverage programs, while consistently outperforming broader industry benchmarks and advancing the brand's leadership in cocktail innovation.

Prior to joining Applebee's, Nathan spent seven years at Buffalo Wild Wings, helping shape beverage strategy across the U.S. and Canada. He currently serves on both the VIBE Advisory Board and the Millennium Advisory Board, collaborating with industry leaders to help shape the future of on-premise beverage.