Nicholas Triantafellou

Director of Marketing & Merchandising at Weigel's

Speaker

Nick Triantafellou is the Director of Marketing at Weigel’s, where he leads brand strategy, customer marketing, NIL partnerships, retail media, and private-label marketing. His work has helped turn Weigel’s loyalty promotions, beverage campaigns, and private-label initiatives into major drivers of customer engagement and growth.

Nick is known for developing bold programs that connect with customers and deliver measurable results. From viral NIL promotions and gamified loyalty campaigns to innovative beverage partnerships and new retail media opportunities, he brings together creativity, technology, and strong vendor collaboration to move the Weigel’s brand forward.

A frequent industry speaker and member of several industry boards and advisory committees, Nick has received national recognition for customer loyalty marketing, innovation, employee engagement, and category leadership. His campaigns have reached millions of customers, generated record participation, and helped establish Weigel’s as one of the convenience industry’s most innovative retailers.