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Future of Beverage

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November 10-12, 2026
Renaissance Dallas Addison HotelDallas, TX

Tim Hackbardt
CMO at Playa Bowls
Speaker

Profile

Tim Hackbardt leads marketing and menu strategy for over 435 Playa Bowls nationwide with a mission to lead communities in healthy, sustainable living. Playa Bowls differentiates itself with a healthy active surf shack vibe experience while delivering fresh and functional ingredients from their famous organic superfruit Acai bowls to smoothies made with organic coconut milk,100% natural whole fruit, blue spirulina, collagen peptides, and non-dairy Cocowhip.

Tim Hackbardt is a 30+ year restaurant industry veteran who has served 27 restaurant chains, including quick service, fast casual, family dining, casual dining, and polished casual dining categories. As either a member of the executive team or in a consulting role, he has worked domestically and internationally on distressed turnarounds, brand reinventions, and new restaurant concept development, receiving multiple national awards for marketing, advertising, and strategic menu development.

Agenda Sessions

  • The Bevvy Awards: Celebrating Excellence in Beverage Innovation

    3:00pm
  • Pouring Profits: Balancing Affordability and Premium in Beverage Marketing

    8:30am