Founded in 1995, Dairy MAX represents dairy farm families across eight states including Texas, Oklahoma, New Mexico, Kansas, Colorado, Wyoming, Montana and Louisiana. Together, these farm families are responsible for producing 15% of all U.S. milk.

An affiliate of Dairy Management Inc. and the National Dairy Council, the organization strategically invests dairy farmer checkoff dollars to grow demand and deliver lasting impact for the communities it serves. That work spans health and wellness education, school nutrition programming, business partnerships with retailers, restaurants and foodservice operators, and consumer outreach through platforms including BetterWithDairy.com, all in service of a single mission: to bring the joy and power of dairy to everyone to create a stronger, healthier tomorrow.

By sharing farmers’ stories and expertise, Dairy MAX connects them directly to the communities they serve, elevating dairy’s role as a sustainable, nutrient-rich food choice. Headquartered in Grand Prairie, Texas, Dairy MAX can be found online at DairyMAX.org.