ASYAD is a modern and sophisticated family group which will continue to generate significant revenue while adding value to companies and developing investment relationships through participation in and ownership of various companies and projects, both locally and internationally inshallah. The group started in 1975 in the construction industry through its founder Eng. Osama Alsayed. ASYAD started diversifying in the mid 1980’s and today it is a Holding Group that maintains international standards of governance, operating procedures, financial operations and transparency The group has built successful businesses and partnered with multinationals corporations in 5 strategic sectors:

1. Due Diligence: •ASYAD’s team of experts always conduct thorough due diligence on any opportunity. •Covering all aspects of the business from finance to governance.
2. Key Sectors: •All of ASYAD’s sectors are carefully selected both on a local and international level to cover a wide scope to assure diversity and to manage risk. •All are growth sectors in the respective markets with promising outcomes.
3. Financing & Business Support •The Group has the ability to support businesses from both financing and business sides. •The network and solid cash flow allow for much-needed added value for new businesses that ASYAD invests in.
4. Expertise •Whether in the head office or the businesses, ASYAD attracts the best talent in the respective businesses to assure the best possible outcomes for the shareholder and the business.
5. Partnership •ASYAD always uses the partnership approach with all the businesses and opportunities. •Local and international players that ASYAD partners up with are specialized in the fields.