Alessandro Preda

Strategic Business Advisor at QSRP Group

Speaker

Alessandro Preda is a senior executive and board advisor with more than 25 years of leadership experience across retail, consumer goods, and quick-service restaurants.

Currently serving as Strategic Business Advisor to QSRP Holding, he previously led the company as Group CEO, building and scaling a €1.6 billion multi-brand, multi-country foodservice platform operating more than 1,500 restaurants and 150 virtual kitchens across nine countries. Under his leadership, QSRP underwent a profound transformation, combining operational excellence, digital innovation, and strategic expansion. Today, approximately 75% of the group's sales are generated through digital channels, supported by one of Europe's largest quick-service restaurant loyalty ecosystems with more than 13 million users.

A strong advocate of the intersection between organizational excellence and technology, Alessandro has championed the use of data, digital platforms, and artificial intelligence to reshape customer experiences and business performance. He is also the creator of the Food Streaming concept, a vision for the future of the restaurant industry where technology, data, logistics, and personalization converge to deliver food in the same seamless and dynamic way consumers access digital content.

Throughout his career, he has led complex transformations, strategic M&A initiatives, organizational redesigns, and ESG programs, creating sustainable growth and long-term enterprise value. His ability to integrate strategy, operations, technology, and customer-centric innovation has made him a recognized leader in the consumer and foodservice sectors.

Prior to QSRP, Alessandro served as CEO of Autogrill Europe, overseeing operations across 11 countries and more than 22,000 employees. He successfully restructured the business, strengthened cash generation, and accelerated the adoption of digital and CRM-driven capabilities. Earlier in his career, he was a Partner at EY, Deloitte, and Andersen, where he led the Retail & Consumer Products practice and advised global companies on mergers and acquisitions, restructuring, and operational transformation.

Alessandro holds a degree in Business Administration from Bocconi University and serves on several corporate boards, including Burger King SEE SA. He is fluent in English and Italian. Outside business, he is passionate about endurance sports, cycling, alpinism, and sailing.