Mireia Martí

Global Marketing, Digital and Business Development Director at Areas

Speaker

With 25 years of professional experience, Mireia Martí’s career has been closely tied to the food & beverage and consumer goods sectors, including key roles at major companies such as Cadbury and Kimberly Clark in the UK.
Since 2018, Martí has held the position of Global Marketing, Digital and Business Development Director at Areas, where she leads corporate projects focused on international expansion, strategic growth initiatives, digital transformation, and the management of Areas’ brand portfolio.

Mireia began her career at Areas in 2010, as Marketing Manager for Spain and Portugal. Throughout her career, she has promoted innovation by developing proprietary concepts tailored to travellers’ needs, leading disruptive marketing campaigns and driving digital initiatives within Areas.

Mireia holds degrees in Business Administration and Economics from Pompeu Fabra University in Barcelona, and completed a postgraduate program in Business & Marketing Management from the Chartered Institute of Marketing (CIM, UK) at the London School of Marketing.