Raquel Cano

Vice President Global Customer and Commercial Leadership at The Coca-Cola Company

Speaker

Senior global commercial leader with over 20 years of experience driving customer development and sustainable growth for Coca-Cola across leading brands in the foodservice, retail, and quick-service restaurant (QSR) industries. As Vice President of Global Customer Development, I lead high-value multinational negotiations and forge long-term partnerships with premier foodservice and convenience retail operators worldwide.

Throughout my career in the Coca-Cola system, I have consistently delivered business growth by winning competitive tenders, expanding into new markets, and steering complex global account portfolios. I bring deep expertise in negotiation, business development, sustainability initiatives, marketing analytics, and revenue growth management—combined with a trusted network across regions—to create value-driven relationships that achieve measurable results.

I am passionate about leveraging collaboration, customer insights, and long-term strategic planning to foster alignment, drive innovation, and build sustainable success across diverse international markets.