GM Head Designer: No Risk to Quality

According to the Associated Press, for Ed Welburn, Head Designer at GM, the current economic crisis does not mean a crisis for design. Welburn said, "We certainly won't be able to do everything that we'd like to do, but every vehicle that we do is going to be a strong design, a very relevant design, a design that's done with incredible quality inside and out." When asked if GM will cheapen their design to make more cars, Welburn responded, ""We can't do that. Our customers won't accept it. We're just going to have to work harder looking at the trade-offs and looking at creative ways of developing these interiors," Welburn said. "Creative solutions that don't compromise the interiors." What sort of advice would you give Welburn on the management or design of these new GM products? We'd like to hear your thoughts.