Zac Wilson

Executive Director of Digital Commerce at Raley’s

Speaker

Zac is a highly accomplished executive in the retail industry with over 20 years of experience in developing digital marketing strategies, full-scale eCommerce experiences, and go-to-market plans for the largest independently owned grocery retailer west of the Rockies. His expertise encompasses various areas, including the creation of digital eCommerce customer and marketing experiences, organizational transformation, store operations, and serving as a strategic advisor for technology and operational startups, helping them grow from inception to full-scale operations.

Currently, Zac is responsible for establishing and executing the digital commerce strategy for his company. This includes overseeing the digital customer experience across all platforms, managing order fulfillment operations, handling last-mile logistics, and leading digital commerce marketing initiatives.