Cardlytics is a purchase intelligence platform that transforms $5.8T in annual transaction data into targeted, personalized offers and rewards for consumer brands, delivered through leading banking and commerce platforms. For advertisers, the massive reach of Cardlytic’s data - covering nearly 50% of U.S. and U.K. transactions - provides rich, total-wallet purchase intelligence. We activate these growth strategies with performance marketing campaigns on our publishers’ sites using granular targeting based on historical and predictive spending behaviors.