DAY 2 ✦ Tuesday, August 15Tuesday, 15 August 2023 - EST/EDT (Eastern Daylight, GMT-4)

• Analysis and strategy around optimal care

• Goals and insight to future of healthcare

• Strategies to focus on long-term value and strong health equity

Having the right data, analytics and insights, field team skills, and customer profiles can help progress customer relationships from transactional to partnership. Many biopharma companies have developed successful collaborations with health systems, and many aspire to partner but don’t understand the process and capabilities required. This discussion will touch on those CSFs and how to successfully engage this complex evolving customer segment

• Strategies to improve payer-provider relationships and collaboration
• Critical to understand the economics to strengthen the relationship

• Raising awareness and interest in a disease area that is not top of mind is a common problem for the marketing of brands for rare diseases and rare disease funding
• What are engagement mechanisms? Why is it critical to invest and remove barriers? How can we address ways in which resources can be better allocated?
• Update: Biden Administration Executive Order to combat drug pricing

• Successful pharma sales strategy requires an understanding of the behaviors and product needs of different Integrated Delivery Networks.
  • How to approach a health system more effectively and develop a compelling value proposition
  • Shifts pharma needs to adopt
• Assess and understand Integrated Delivery Network operational priorities and needs to deliver value-driven engagement
• Applying data-driven strategies

• Motivation of hospitals and physicians to integrate vertically

• Impact of hospital-physician integration on prices, spending, and quality for patient care

• Implications of hospital-physician integration for partnerships between pharmaceutical companies and health systems