"Do interesting things and interesting things will
happen to you' is a famous saying by advertising creative John Hegarty. He is the
cofounder of Bartle Bogle Hegarty, one of the world's most awarded creatives,
and the mind behind some of the most well-known advertising including Levi's"Launderette" and
Audi's "Vorsprung Durch Technik. ' He has applied his creativity well
beyond advertising, according to Fast
Co.Create, so he has shared insight on getting more creative.
happen to you' is a famous saying by advertising creative John Hegarty. He is the
cofounder of Bartle Bogle Hegarty, one of the world's most awarded creatives,
and the mind behind some of the most well-known advertising including Levi's"Launderette" and
Audi's "Vorsprung Durch Technik. ' He has applied his creativity well
beyond advertising, according to Fast
Co.Create, so he has shared insight on getting more creative.
'You have to stay riveted to what is going on around you,'
he said. The working life span of a creative can be short. While artists can
repeat the same ideas, creatives need to continually come up with new material.
One way to turn a 10-year career, into 20 years, according to Hegarty, is to
stay connected.
he said. The working life span of a creative can be short. While artists can
repeat the same ideas, creatives need to continually come up with new material.
One way to turn a 10-year career, into 20 years, according to Hegarty, is to
stay connected.
Be Like Paul Smith
To illustrate the importance of staying connected, Hegarty
pointed out fashion designer Paul Smith's experience in the Milan airport.
Smith had some time to kill as his flight was delayed, but instead of
retreating to a quiet seating area, he took a stroll around. A bracelet charm which had fallen to the ground
caught his eye, so he picked it up and decided it would make a beautiful button
for a shirt.
pointed out fashion designer Paul Smith's experience in the Milan airport.
Smith had some time to kill as his flight was delayed, but instead of
retreating to a quiet seating area, he took a stroll around. A bracelet charm which had fallen to the ground
caught his eye, so he picked it up and decided it would make a beautiful button
for a shirt.
Success Can Breed
Failure
Failure
According to Hegarty, getting recognition for your achievements
can be dangerous. With the awards comes the nice car and the big office, all of
which can prevent outside influences from coming in. 'You become isolated, and
creatives cannot become isolated because they have to be part of culture, 'he said.
can be dangerous. With the awards comes the nice car and the big office, all of
which can prevent outside influences from coming in. 'You become isolated, and
creatives cannot become isolated because they have to be part of culture, 'he said.
Taking risks is easy when you are starting out, because no
one knows you and failure doesn't stick. He commented, 'Your success really
does eat away at your future opportunities. It takes great courage to break
through.'
one knows you and failure doesn't stick. He commented, 'Your success really
does eat away at your future opportunities. It takes great courage to break
through.'
Once you've achieved enough to be held in high regard,
people may stop disagreeing with you. 'You need people around you that you can
trust to say "that's a shit idea," Hegarty added. 'Every McCartney
needs a Lennon.'
people may stop disagreeing with you. 'You need people around you that you can
trust to say "that's a shit idea," Hegarty added. 'Every McCartney
needs a Lennon.'
Expand Your Personal
Circle
Circle
Hegarty likes spending time with people in professions
different from his own. 'Talking to people in different industries about what
they do is fascinating,' he commented. 'It opens channels in your thinking you
didn't know were there.'
different from his own. 'Talking to people in different industries about what
they do is fascinating,' he commented. 'It opens channels in your thinking you
didn't know were there.'
Hegarty is an avid reader of the Financial
Times, though he doesn't always understand it. He said, 'You have got to
read stuff outside your comfort zone, as well as doing things you love. You can
pick up a business article, get a creative angle on it and find the solution in
creativity.'
Times, though he doesn't always understand it. He said, 'You have got to
read stuff outside your comfort zone, as well as doing things you love. You can
pick up a business article, get a creative angle on it and find the solution in
creativity.'
Amanda Ciccatelli,
Social Media Strategist at IIR USA, has a background in digital and print
journalism, covering a variety of topics in business strategy, marketing, and
technology. She previously worked at Technology Marketing Corporation as a Web
Editor where she covered breaking news and feature stories in the tech
industry. She can be reached at aciccatelli@iirusa.com. Follow her
at @AmanadCicc.
Social Media Strategist at IIR USA, has a background in digital and print
journalism, covering a variety of topics in business strategy, marketing, and
technology. She previously worked at Technology Marketing Corporation as a Web
Editor where she covered breaking news and feature stories in the tech
industry. She can be reached at aciccatelli@iirusa.com. Follow her
at @AmanadCicc.
