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How to Create an Impossibly Great Brand

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We came across this great presentation by Fast Company blogger David Brier, an award-winning designer and branding expert, inspired by this quote:

'Impossible is just a big word thrown around by small men who find it easier to live in the world they've been given than to explore the power they have to change it. Impossible is not a fact. It's an opinion. Impossible is not a declaration. It's a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.' ' Muhammad Ali

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