Danielle Jones

Director, Marketing - Build-to-Rent at Core Spaces

Speaker

Danielle Jones, Director, Marketing -Build-to-Rent at Core Spaces, is a nationally experienced marketing strategist and industry authority specializing in Build-to-Rent and multifamily real estate development. Over the course of her career, she has directed brand, lease-up, and asset marketing strategy across a combined portfolio value exceeding $64 million, spanning luxury high-rise condominium developments, private aviation, the global yachting sector, and more than 20 multifamily and Build-to-Rent communities totaling over 8,000 homes.

Danielle's passion lies in architecting sophisticated, revenue-focused marketing platforms that drive absorption, accelerate lease velocity, and elevate asset positioning in competitive markets. Her expertise bridges development, operations, and investment strategy—bringing a capital-minded approach to brand creation, demand generation, and long-term asset performance. She has led marketing strategy from pre-development feasibility through stabilization, partnering closely with executive leadership, development teams, and institutional stakeholders to maximize NOI and enterprise value.

With vast exposure in the Build-to-Rent / multifamily sector, Danielle has played a pivotal role in defining go-to-market frameworks for ground-up communities, translating product differentiation into measurable performance outcomes. Her cross-industry experience in ultra-luxury sectors has shaped a distinctive perspective on experiential branding, consumer psychology, and premium positioning within residential real estate.

Danielle is a licensed Realtor in the State of Florida and holds the Professional Certified Marketer (PCM) designation from the American Marketing Association. She is widely regarded for her strategic precision, data-driven leadership, and ability to position assets not simply as housing—but as category-defining communities.