This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

CRE Conversions
October 29, 2025
The Union League ClubNew York, NY

Rob Seldin
Managing Principal at Madison Marquette
Speaker

Profile

Robert Seldin is the Managing Principal of Madison Highland Live Work Lofts and is responsible for leading all company development activity. With 25 years of award-winning apartment development, design, strategy and innovation leadership, Rob is the foremost expert on office to residential conversions in the Mid-Atlantic and has completed over 1,000 office conversion units in Northern VA with over 1,000 more now fully entitled and in development. With a 100% entitlement success rate on over 13,000 units in high barrier to entry US markets, Rob consistently generates market leading returns at below market cost bases, providing a permanent competitive advantage to his investors. In addition to conventional apartment assets, Rob is also the US Patent Inventor for the proprietary live/work building conversion and construction method and apartment operating system that has become the basis for this industry re-defining asset type. Prior to managing Madison Highland LW Lofts, Rob was the Founder and CEO of Highland Square Holdings, as well as the Founder and CEO of Novus Residences, LLC; both of which were award winning, DMV based, apartment and Live/Work development and operating companies and Head of National Product Design and Senior Vice President of Mid-Atlantic and Southeast Development for Archstone, a premier apartment industry REIT.