Posted by Canadian Real Estate Forums on 15 December 2025
Inside Toronto's skyline evolution: Edward Skira at UrbanToronto
As a website that captures the pulse of commercial and residential construction, UrbanToronto sees a substantial audience of 300,000 unique monthly visitors eager for insights into the city's growth and is a critical resource for development tracking.
We had the pleasure of speaking with Co-founder Edward Skira at the recent Real Estate Forum in Toronto. Watch our exclusive interview with Edward or read on for further details about how UrbanToronto navigates and influences development trends.
Marketing and data-driven solutions
UrbanToronto functions on two main fronts: marketing and data. The marketing arm collaborates with companies to promote their products, catering to developers, the B2B sector, and industry professionals aiming to enhance their visibility. Meanwhile, the data side offers UTPro, a comprehensive tool providing access to a vast database of over 6,100 projects and 5,400 companies. This tool enables developers, suppliers, and planners to efficiently source detailed information, aiding in strategic decision-making.
Navigating a shifting development landscape
Despite a slower phase in the development cycle, Toronto remains North America’s top city for growth, overshadowing giants like New York and LA. Changes in zoning rules now permit smaller buildings in residential areas once limited to single-family homes. This is complemented by the city’s initiative to develop around major transit stations to enhance density and sustainability, catering to the evolving urban dynamic.
Engagement and feedback through community discussions
UrbanToronto's community forum, with 50,000 registered members, offers a vibrant space for users to discuss projects and trends. Developers keenly follow these discussions, receiving direct and indirect feedback on their projects. This input often catalyzes improvements in design and sustainability, reflecting public sentiment and enhancing brand perception.
Strategic insights for future growth
The map features on UTPro visualize project locations, enabling clients to conduct detailed analyses and plan with precision. As areas transform into bustling centers, this tool supports sustainable development by promoting transit-proximate living, reducing the need for cars.
UrbanToronto continues to shape the urban development narrative, offering a blend of insightful data and community interaction that helps the industry adapt and thrive in changing times.