Peter Brasted

Head of Transfer Pricing at IMPERIAL BRANDS PLC

Speaker

Tax professional with 15 years of experience in transfer pricing and international taxation. After starting my tax career at KPMG, I gained broad technical and practical expertise with the transfer pricing teams at Johnson Controls (a US multinational) and then Deloitte.

I am currently the Head of Transfer Pricing at Imperial Brands - a FTSE-100 FMCG business operating in more than 100 markets, with operations primarily in the tobacco and ‘next generation’ tobacco alternatives industry.

In my current role, I am responsible for TP strategy and policy, and for driving the implementation of that policy within the wider business. My transfer pricing experience, includes TP audits and APAs, governance and compliance. I have recently led the reform of the Group's TP function as part of a group-wide finance and technology transformation project. I have been at Imperial since 2020 and am based in Bristol, UK.