"It's not about brands vs. retailers. It's about working together to help the retailer stand out from their competition" - Christopher Durham, Blogger in Chief, My Private Brand
The Private Brand Movement unites brand and retail strategists who are embracing changes in consumer brand preference, accepting private labels as unique brands. 30+ top retail and national brand leaders will take the stage to share their journey of reinventing their brand strategy, packaging and design to be more relevant to today's new consumers.
Covered hot topics include:
ACE HARDWARE
Building Store Brands that Thrive in Economic Highs and Lows
KRAFT
Assessing What Matters & Growing Brand Equity
TARGET CORPORATION
The Re-launch of UP & UP: Moving from Label to a Brand
HERSHEY, KRAFT, PHILIPS
Building Brand Excellence: Relevancy Post-Recession
MCDONALD'S CORPORATION
The Power of Articulating Your Brand Promise
SAM'S CLUB & AHOLD
Stepping Out of Brand Name Shadows
FAMILY DOLLAR STORES
Making it Real: The Early Days of Bringing a Private Brand Vision to Life
SEARS HOLDING
Modernizing a Brand: Strategizing and Designing the Path to Success
PHILIPS
Package Redesign with Your Retailer in Mind
SAFEWAY, OFFICE DEPOT, CABELA'S
Moving Beyond Value
STARWOOD HOTELS & RESORTS
Transforming a Design Team into a Brand-Building Design Force
L.L.BEAN
Creative Leadership & Principles in Designing Across Categories
Download the brochure to see the full agenda.
This isn't just a conference, it's a catalyst for collaboration. Come together to share, learn, debate and co-create the future of private brands at retail.
We look forward to seeing you there.
Cheers,
The Next Big Design
P.S. - Don't miss the co-located Category Leadership Conference! Two Events to Meet All Your Retail Needs - Select One or Attend Both by Upgrading to an All-Access Pass for $500.
THE CATEGORY LEADERSHIP CONFERENCE
what matters, what's next on shelf
The Category Leadership Conference features next generation category strategies to help brand and retailers revitalize the shelf, awaken sleepy categories, incorporate private labels and reinvigorate sales. Today's shoppers have different needs by category, by channel, by store. This isn't your category management event from the 80's, 90's, or even last year, this is the event to keep your shoppers coming back for more.