Leading Caterers of America Executive Summit Keynote 2025

Carizza Rose is the Chief Brand Officer at 24 Carrots Catering & Events, an employee-owned hospitality group serving Los Angeles and Orange County. Known for elevated creativity and nationally recognized service, 24 Carrots has built its reputation not just on what it does, but on how it makes people feel.

With a background in experiential hospitality, strategic marketing, and brand storytelling, Carizza brings a clear point of view: brand and hospitality aren’t separate: they’re one and the same.

She leads with the belief that in an industry built on connection, care, and unforgettable moments, brand lives in the details: from first impressions to final moments of surprise and delight. It’s not defined by logos or taglines, but by intentional choices, thoughtful execution, and the emotional imprint we leave behind.

Carizza’s work is rooted in the idea that when we serve with purpose and lead with conviction, we don’t just build brands; we shape how people remember us.