Shawn Gensch shared the story of Target and how they have seen themselves as forging a conversation between their brand and their customers.
It was a fascinating trip down memory lane with an ever-present theme of connection to their most faithful customers. Target has continued to forge that relationship while branching out and supporting the community in myriads of ways. Target is definitely living design, not just doing it.
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Michael Plishka
President
ZenStorming Solutions, LLC
Designing Innovation