Carla Alicea

Director of Research & Performance at Satisfacts

Speaker

I thrive at the intersection of consumer research, marketing analytics, and data-driven storytelling, transforming data points into strategies that deliver business impact. With a focus on qualitative research, behavioral analytics, and customer sentiment analysis, I uncover the ‘why’ behind consumer decisions, helping brands refine their products, messaging, and customer experiences.

Current Role: As a research leader at SatisFacts, I specialize in qualitative and quantitative studies that illuminate renter behavior and sentiment. My work informs strategic decision-making for multifamily operators and service providers, shaping how they engage with residents and enhance the customer experience.

Expertise & Skills:
* Qualitative & Quantitative Research: Designing and executing end-to-end research studies, including focus groups, usability testing, and sentiment analysis.
* Marketing Analytics & Optimization: Leveraging data to inform digital strategy and campaign performance.
* Storytelling with Data: Translating complex insights into compelling narratives that drive action.
* Customer Experience & Journey Mapping: Understanding consumer pain points and opportunities for conversion and engagement.
+ Industry Thought Leadership: Speaker, educator, and content creator in resident satisfaction, reputation management, and market trends.

What Drives Me: I don’t just analyze data—I uncover the stories within it. Whether it’s helping brands better understand consumer decision-making or guiding marketing teams to optimize their strategies, my passion lies in turning data into action.

Let’s connect and collaborate on driving meaningful change through research and analytics!