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MUSE Newsletter: Lost in Thought with Aaron Keller

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Wednesday, January 25th | Aaron Keller social links

lost in thought
with Aaron Keller

CEO and Founding Partner, Capsule

I'm inspired by my daughter, she started a non-profit at the age of 8 to collect and give away a million books to kids who don't own a book. She is currently at 2 million books after 6 years: www.readindeed.org

To me, brilliant is a level of bright intellect capable of seeing the entire system of things.

When I'm having a creative block I run, read, run some more, read and generally get outside of four walls.

My favorite brand is Patagonia

My favorite color is green

My dream project is the rebranding of a country or the Democratic Party.

The best advice I ever received was "Entrepreneurship is defined by being able to have your best day and get a standard night's sleep, then have your worst day and do the same."

The very next thing on my to-do list is to write another book.

My dream collaborator is a large ad agency or research group.

I think the Kardashians are a scary reflection of our culture.

At least once, everyone should start a business.

The best way to unwind after a long day is read, play games with kids, read.

If I had a one year sabbatical, I would ride bikes with my wife throughout Europe.The most overused word in meetings today is collaboration.

At the moment, I'm obsessed with brain science and memory.

As of now, I'm totally over crowd sourcing anything.

I'd define my personal style as Gap meets Goodwill.

My tools of the trade are words, images, more words and some auditory output of such words.

The biggest thing that has changed since I started in the industry is that we have moved to an era when the datafication of people intersecting brands has become a reality. This will have a profound impact on the relationship between people and brands. Profound.

I'm happiest when I am with my family.

I lead by example, talking, more examples, more talking.

I wish I could get stranded in the world's largest library with an attached Starbucks.

I'm proud that my daughter is more famous than me, at the age of 16.

My playlist is whatever Pandora selects for me or whatever motivational music plays in my ears when I'm on a bike ride.

You can usually find me riding a bike for 100+ miles with our client Smartwool or traveling to another city for a Physics of Brand book tour.

The last stamp on my passport was Ireland.

The next stamp on my passport is Canada or Italy (depending on which client calls first).

When I look back on my career I wish I had started a design firm sooner or started writing books sooner in my life.

I still hope to travel the world and write more books.

Find out more about his participation in FUSE

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