lost in thought
with Barry McGeough

Group Vice President, Innovation Next

I'm inspired by thinkers and doers, not in that order

To me, brilliant is simplicity and the elegant solution

My favorite app is nature

When I'm having a creative block, I sleep on it!

My favorite brand is Anthony Bourdain

My dream project is Leading Innovation Next

The best advice I ever received was from Elvis Costello: "I used to be disgusted, now I try to be amused"

The very next thing on my to-do list is Dive the Maldives

My dream collaborator is Tesla

I think the Kardashians are either a sad reflection of fame for fames' sake or a lot of fun, I can't tell which

At least once, everyone should push themselves to their edge

The best way to unwind after a long day is cook great food and drink great wine

If I had a one year sabbatical, I would come back to work

The most overused word in meetings today is unlock

At the moment, I'm obsessed with Kim chi

Use code FUSE17MUSE for $100 off the current rate of FUSE

As of now, I'm totally over Donald TrumpI'd define my personal style as rock and roll business casual

My tools of the trade are a laptop, a blistering fast internet connection, a caliper and a sharp pair of scissors

The biggest thing that has changed since I started in the industry is China

I'm happiest when I am awake

I lead by pathological curiosity

I wish I could fly (duh!)

I'm proud that I have made things people love

My playlist is deep rootsy Dub of all kinds

You can usually find me with either a knife or a keyboard in my hands: cooking or working

The last stamp on my passport was Japan

The next stamp on my passport is the UK

When I look back on my career, I want to say I am still defining my career

I still hope to change the planet

Find out more about his participation in FUSE
?? 2016 IIR Holdings, LTD. All Rights Reserved.