lost in thought
Jenna Smith

Partner, Smith Design

I'm inspired by my family, my co-workers, and my clients.

To me, brilliant is attainable by anyone.

My favorite app is Sonos.

When I'm having a creative block, I read.

The funniest thing that ever happened to me was meeting my best friend Sarah

My favorite brand is Tesla.

My favorite ad campaign
is Alexander Wang (for Print) & Geico (for TV) - at the moment.

Favorite color is the absence of (better known as black).

My dream project is branding & packaging for a line of products by Thomas Keller.

The best advice I ever received is be kind, for everyone you meet is fighting a hard battle.

My dream collaborator is Jessica Walsh.

I think the Kardashians are a family of muses for clothing designers.

At least once, everyone should watch the best of Will Ferrell SNL.

Use code FUSE15MUSE for $100 off the current rate of FUSE

The best way to unwind after a long day is dinner with my family.

The smartest person I’ve ever worked with is a three way tie between my mom, my dad, & my husband.

I’m looking for but can’t find the matching sock.

If I had a one year sabbatical, I would go nuts.

The most overused word in meetings today is essence.

I can’t wait to be inspired at FUSE 2015.

At the moment, I’m obsessed with Vince Brand pants.

As of now, I’m totally over posers with massive beards.

I’d define my personal style as classic with some hints of tomboy grunge (I love my dr. martens).

My tools of the trade are email, iPhone, and Google.

The biggest thing that has changed since I started in the industry is printing - we are now in 3-D, entering 4-D.

I’m happiest when I can do something that makes others happy.

I lead by perspectivism.

I wish I could surf.

I’m proud that Smith Design is experiencing a second generation growth spurt.

My playlist is LTJ Bukem & MC Conrad, Cage the Elefant, The Kooks, Biggie, Skrillex & Diplo, Soundgarden, Dinosaur Jr., John Lennon, Vance Joy, Sublime, Sia, and Jack White.

You can usually find me at work or hanging with my boys.

The last stamp on my passport was St. Maarten.

The next stamp on my passport is Iceland.

When I look back on my career I am optimistic about the future.

I still hope to become fluent in a second language.

Find out more about her participation in FUSE 2015 © 2015 IIR Holdings, LTD. All Rights Reserved.