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MUSE Newsletter: Lost in Thought with Jeremy Lindley

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Friday, December 16, 2016 | Jeremy Lindley

lost in thought
with Jeremy Lindley

Global Design Director, Diageo

I'm inspired by the people with whom I work. One of the great things about my role is that I get to choose who we collaborate with, I am privileged to work with outrageously talented colleagues globally and some of the world's best designers.

To me, brilliant is always worth holding out for. The best idea is rarely the first idea, I find that perseverance pays off.

My favorite app is Nike+ my running has improved significantly since knowing how I'm doing each kilometre, the data fuels my competitive nature!

When I'm having a creative block I leave the topic and come back to it the next day. It's remarkable how much processing your brain does while you are asleep.

My favorite brand is Johnnie Walker ' and not just because it's one of our brands and happens to be the world's number one scotch whisky! I've had the opportunity to work with the Master Blenders for over 10 years now and never fail to be inspired by their skill and creativity.

My favorite color is Yellow ' warmth and happiness.

My dream project is I'm working on a few of them right now ' sorry, all secret!

The best advice I ever received was "Be kind and generous, go the extra mile."

The very next thing on my to-do list is something important but not urgent ' I try to tick those off first.

My dream collaborator is the designers I'm already working with ' if there's someone you want to work with just get in touch with them, there is no point having dreams you don't pursue.At least once, everyone should go on retreat ' regularly invest in your spiritual health.

The best way to unwind after a long day is chatting the day through with my wonderful wife while enjoying a Tanqueray & tonic.

If I had a one-year sabbatical, I would learn an entirely new skill ' go back to art college!

The most overused word in meetings today is Millennials.

At the moment, I'm obsessed with Ottolenghi ' wonderful Mediterranean recipes that give a whole new take on salad.

As of now, I'm totally over carbs ' I cut out bread, rice, potatoes and pasta to lose weight, it worked and I've not eaten them since.

My tools of the trade are curiosity, openness, seeking clarity.

The biggest thing that has changed since I started in the industry is how connected we are ' it's made a real difference to creativity and ideas.

I'm happiest when I'm with my family.

I'm proud that my hunch that Design was an interesting career to pursue turned out to be correct ' to date I've not come across another profession that's so much fun.

My playlist is stuck in the 80s.

You can usually find me on a teleconference.

The last stamp on my passport was the U.S.

The next stamp on my passport is Amsterdam (at a stupidly early time in the morning).

When I look back on my career I will do so with a smile.

Find out more about his participation in FUSE
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