|March 4 | Mauro Porcini|
lost in thought
The very next thing on my to-do list is to fill everything I do with broader purpose. Every moment, every day.
My dream collaborator is kind, clever, confident, humble, and curious.
I think the Kardashians are one of the most extreme expressions of today's pop culture.
At least once, everyone should reach the top of a mountain and listen to the silence up there, blending soul and nature into one thing.
The best way to unwind after a long day is a massage or being with your spouse or reading a book. Or a massage with your spouse while reading a book.
If I had a one year sabbatical, I would tour the world on a sail boat and reach places that only a boat can reach.
The most overused word in meetings today is Design Thinking. Thank God. Whatever meaning you assign to those two words, they are elevating design to the executive suite. So, designers, let's stop complaining about the abuse of these words and let's leverage them to show the business world what design can IMAGINE, conceive and 'do'.
At FUSE 2015, I can't wait to share, connect and learn.
At the moment, I'm obsessed with #puppymonkeybaby.
As of now, I'm totally over design that doesn't build business value and mass consumer relevance.
I'd define my personal style as eclectic and spontaneous.
My tools of the trade are strategic thinking, design vocabulary, business understanding, unexpected shoes, and body language with heavy use of hands.
The biggest thing that has changed since I started in the industry is the rise of social media.
I'm happiest when I find purpose in what I do.
I lead by doing, sharing.
I wish I could fly and teleport myself.
I'm proud that PepsiCo is embracing design holistically as a strategic asset to drive innovation and growth.
My playlist is built daily by capturing with Shazam the most eclectic and inspiring songs I bump into and then transferring them to Spotify.
You can usually find me anywhere you are: I am always online.
The last stamp on my passport was China.
The next stamp on my passport is Italy.
When I look back on my career I have no regrets and beautiful memories.
I still hope to keep building fragments of happiness for people in the world, by imagining and creating moments of joy, of comfort, of convenience, of safety, of peace, of fun and of health in their life.
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