Where brand, design, analytics, and strategy converge to deliver next generation customer experiences.

MUSE Newsletter: Lost in Thought with Vikram Bawa

Share this article



Monday, July 11th | Vikram Bawa

lost in thought
with Vikram Bawa

Vice President of Marketing, McCain Foods

I'm inspired by challenges and high risk situations.

To me, brilliant is simple.

My favorite app is waze. It is the closest to teleportation in saving time on the road.

When I have a creative block, I read about challenging situations and their outcomes.

My favorite brand is Apple.

My favorite color is blue... takes me to the tranquility of the ocean.

My dream project is to build a brand from scratch.

The best advice I ever received was to have a dream.

I think the Kardashians are a waste of my time.

At least once, everyone should go on an African Safari.

The best way to unwind after a long day is to talk to my kids.

If I had a one year sabbatical, I would go to Africa combining safari and charity work.

The most overused word in meetings today is BIG DATA.

At FUSE, I can't wait to get inspired.

I'd define my personal style as calm on the outside, energized and spirited on the inside.

The biggest thing that has changed since I started in the industry is that mass customization has made way to individual customization.

I'm happiest when I am travelling to new places.

I lead by empowering my team.

I wish I could live in a new country every 3 years.

I'm proud that I have been able to help people in their careers.

The last stamp on my passport was Russia.

The next stamp on my passport is Greece.

When I look back on my career I am happy that I have never refused a challenge.

I still hope to travel to another 20 countries with 40 visited so far.

Find out more about his participation in FUSE
?? 2016 IIR Holdings, LTD. All Rights Reserved.

Share this article

Upcoming event

Marketing Analytics and Data Science West

28 - 30 Jul 2020, Eastern Standard Time Zone (EST)
Go to site