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MUSE Newsletter: Rebeca Arbona

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FUSE Muse

 

April 10, 2015 | Rebeca Arbona

lost in thought
with Rebeca Arbona

Executive Director of Strategy & Research, Interbrand

To me, brilliant is making something that is new and unexpected, yet totally obvious once it's been revealed.

My favorite brand is Etsy, because they managed to brand pure, unbrandable, authentic creativity.

The best advice I ever received is that a poor captain knows only an ill wind. (Don't blame others when things go wrong.)

I think the Kardashians are totally fascinating, but only because people find them fascinating. How can that be? I love this mystery!

The most overused word in meetings today is operationalize. WHAT??!!??

At FUSE 2015, I can't wait to meet everyone.

As of now, I'm totally over high-heeled sneakers.

I'm happiest when I'm trying to solve a challenging problem with lots of parts.

My playlist is beyond eclectic with weirdly disconnected variety.

I still hope to write a book, but I can't decide if it's a business book or a trashy novel. Knowing which might help'

Find out more about her participation in FUSE 2015 ?? 2015 IIR Holdings, LTD. All Rights Reserved.

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