This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

New AG International Annual
Live In-Person & Digital Experiences: 28 - 30 April 2025
Madrid, Spain


Here you will find the relevant information and forms to complete for the live and virtual event. If you have any questions, please contact:

Bobby Jones: 

New AG International is committed to improving diversity, equality and inclusion, through our agendas and specialist programmes to encourage a variety of demographics. We expect all our participants, exhibitors and sponsors to support this ethos. We will be asking all our stakeholders to take care when designing their stands, promotions and other communications to ensure that our events contribute to promoting equality in the industry.


Please ensure you read each section carefully and meet the required deadlines. We look forward to working with you in making this a successful event!

1. Key Contacts

2. Submission Deadlines

3. Informa AllSecure

4. Your Stand and Shell Scheme

5. Exhibiting Sustainably

6. Venue, Exhibition-Set-Up and Deliveries

7. Pass Registration

8. Virtual Showcase

9. Virtual Showcase Assets



Bobby Jones, Operations Manager

Tel: +44 20 8052 2708      Email:


Alexander Zenonos, Head of Sales

Tel: +44 73 8705 7122      Email:

Jacqui French, Sales Manager


Kamil Szymanowski, Account Manager, BRILL AV MEDIA SP. Z O.O.

Please contact BRILL AV MEDIA directly for your exhibition booth AV requirements


Mikołaj Sokołowski, Director, EXPO STYL

Please contact EXPO STYL directly for any additional furniture or any graphics you wish to be applied to your shell scheme


 Company logo in EPS format and 150-word company profile  - ASAP but no later than Monday 14th March 2022

Stand Administration Form - ASAP but no later than Monday 14th March 2022

Health & Safety Declaration - Monday 14th March 2022Please complete and sign page 8

Pass Registration - Monday 11th April 2022. See Pass Registration section below for further information

Insurance Certificate - Monday 25th April 2022. Please email a copy of your company's insurance certificate for general/public liability. 

AV Orders - Monday 25th April 2022. Please see the AV pricelist here. Contact Brill AV Media directly to place your order.

Shell Scheme Graphics and Furniture - Monday 18th April 2022. Contact EXPO STYL directly to place your order.

Informa AllSecure is Informa’s approach to enhanced health and safety standards at our events following COVID-19

Informa AllSecure



As part of your exhibition package, your stand will come with shell scheme walls. If you would like to have space only, please let us know.  

Single Stand: 3m x 3m, Double Stand: 3m x 6m

Your stand will include:

1. Fascia on the open side of the stand with the company's own name and stand number, written in block letters for the entire fair (without the logo) 

3. Electrical socket, three light points per 9 sqm

5. Table and 2 chairs with a table cloth (supplied by venue)

Stand graphics and furniture:  If you would like stand graphics or furniture you can order this through our stand supplier EXPO STYL. Please note: Graphics should be sent to EXPO STYL 120 dpi.

*Image on the right shows stand at end of row with open side*.


If you opt to not have a shell scheme, please inform Bobby Jones ( ASAP.

Space only will include:

1. Electrical Socket

2.Table, two chairs, table cloth (per 3x3m)

If you would like a custom stand built, please contact our stand builder EXPO STYL. 


At Informa Connect, we have an ambition to become a champion of sustainability within our business and across the specialist markets we serve. 

As part of our FasterForward programme, we have committed to a series of specific and ambitious goals and activities that, over a five year period, will help us become an ever more sustainable, high impact business while supporting and accelerating change in our markets.


Firstly we have put together a useful checklist for you to follow on how you can exhibit at our event more sustainably - click here to learn more


Through our commitment to the evolution of the exhibitions industry, we aim to ensure that we are delivering the best possible experience for our customers. We believe that by moving away from the use of disposable exhibition booth we will improve the ease, quality, safety and sustainability of the exhibitor experience at our events. Therefore, as part of event regulation we ask that exhibitors do not use disposable booth. Disposable booths are defined as space only stands made to be used only once which are usually constructed from raw materials at the venue during build up and the main structure is disposed of after the event. 


**We are specifying that any freebuild exhibitors must demonstrate evidence at both the design concept and build methodology that your stand’s core structural materials are re-useable or recycled  

Permitted Onsite

  • Core elements i.e. walls, archways, counters etc. must be constructed with reusable materials e.g. system build or stock panels 
  • The stand structure must be prefabricated and ready to assemble onsite 

  • Final adjustments to prefabricated pieces for fitting purposes is allowed 

  • Final coat of acceptable TVOC paints for repair purposes only 

  • Floor flats and system floors must be cut to size before coming onsite and be recyclable and/or reusable 

  • The use of LED lighting 

  • The use of recycled carpet, vinyl flooring, other floor coverings.

Prohibited Onsite

  • The use of one-time MDF panels or similar raw materials planned to be cutting to size onsite 
  • The use of ‘other’ raw materials to construct core structural elements i.e. walls, archways, floor systems, counters, etc. that are not planned to be reused or recycled after use 

  • Construction of any stand components from single use materials 

  • Building from scratch onsite of any stand core elements 

  • The use of incandescent light bulbs 

  • The use of non-recycled carpet, vinyl flooring, other floor coverings.





Hilton Warsaw City
Grzybowska 63, 00-844
Warszawa, Poland
+48 22 356 55

Booking Accommodation

When booking please use this link - 

Demand for rooms can be very high, so please book early to avoid disappointment. New Ag International takes no responsibility for hotel reservations. 

New AG International does not have a third-party hotel booking agency representing this event aside from the above contact information. If you are contacted to book accommodation by any agency, this is not recommended as they are unknown to New Ag International and the hotel. 

If directly contacted by a third party, we advise that you are vigilant and do not hand over any personal details.. 

Exhibition Set-Up

Exhibition Set-Up

Monday 9th May: 

Space and Shell Scheme Exhibitors:  16:00 -00:00

*Access to your booth will be dependant on the progress made by our shell scheme provider

For any sponsors who are having a custom stand built, please arrange for their supplier to be introduced to EXPO STYL to arrange access times

Tuesday 10th May:

All Day Access

Exhibition Breakdown 

Thursday 12th May at 1500


Please label all packages in the following way:

Event Name: New AG International Annual 2022
Event Date: 10th-12th May 2022
Sponsor Name:

All packages are to be sent to:

Hilton Warsaw City
Grzybowska 63, 00-844
Warszawa, Poland

Please note that there is limited storage space within the venue. All packages are to be sent on the set up day at the earliest - 9th May 2022


You are entitled to a certain number of complimentary registration passes per your agreement. If you are unsure how many passes you have used or what comes with your package, please contact Bobby Jones (

Delegate passes are for the 3-day main conference 10th-12th May for access to both Exhibit Hall and Conference sessions. Exhibitor passes are for the Exhibit Hall only.

Complimentary Passes

The primary contact from each company will receive a unique link to access the Visit connect portal where you can register your complimentary Main Conference and Booth Staff passes for the in-person event. All in-person passes will be automatically registered for the virtual platform.


  • Click on the link 
  • You will receive an access code via email to activate your account.
  • Click 'Staff' on the left-hand-side menu.
  • Click '+New' to register your allotted delegates.

 If you run your mouse over the “?” next to the personal summary it will show you how many you have used vs. have left available

Please note: 

  • Speakers will automatically be registered, please do not use your Main Conference and Booth Staff passes to register speakers. 


Your virtual sponsor hub allows you to connect directly with attendees and is a place for you to display content such as videos, images and documents. Attendees can connect with you via video chat and messenger functions and you are able to host 1-2-1 meetings.


We will be scheduling a demo to run through the platform and show you how to edit your booth. Please prepare the following information:

  • Company name
  • Company description (500 characters max with spaces)
  • Company logo (500 x 300 px with transparent background)
  • Company website URL
  • Videos: up to 3 (5min max each) - HD 1920 x 1080 px or 1280 x 720 px - MP4

We will record this demo for your reference as you build your Virtual Sponsor Hub. If you have any questions or concerns when building your booth, please contact Karen Anello with our Digital Team:

  • Social Media Links (Facebook, Twitter, Instagram & LinkedIn are possible, but not required)
  • Downloads - up to 3 - PDFs
  • Background Image/Color Image (1920 x 1080 px (landscape), jpg or png format)
  • Banner Image (600 x 250 px, jpg or png format)