Last year, Fuse introduced a new focus, "4D: Digital and Interactive" which featured sessions digging into interactive and digital design and focus on translating brand assets and values to the interactive environment.
For 2013, we've labeled Transmedia & Interactive Design as a critical topic, and are pleased to present the Transmedia & Interactive Design track at the annual FUSE Symposium Day on April 15, 2013.
This symposium will include sessions such as "Breaking Down Silos: Tethering Your Brand Experience Across Your Customers' Journey" with Peter Merholz, VP of Design, Groupon.
This session
demonstrates how you're probably in a
bureaucracy without even knowing it, and the
power of breaking down organizational silos
to provide a desirable service experience. Merholz will
provide tools to institute customer-driven
practices.
In "How Interaction Design is Replacing Branding," a Panel Moderated by Cliff Kuang,
Founding Editor, CoDesign,Fast Company and featuring Jenny Ji, Design Director, Path and
Robert Fabricant, Vice President, Creative, frog design, we'll explore the ways that web and apps are changing branding. This panel,
comprising some of today's leading design
thinkers, will offer insights into creating a
user-experience oriented company.
Plus, attend:
"Digital and User Disruption Driving Brand Clarity" with CNN, "Multi-Screens, Emerging Patterns of Consumption & Brand Voice: A BBC Insights Report & Case Study" and more!
To learn more about these, or other FUSE 2013 sessions, visit the event website and download the conference brochure. Readers of our blog can save 15% off the price of registration. Use code FUSE13BLOG to save.
(Note: attendees of the symposium day can attend any session in any symposium, at any time. We encourage you to attend sessions in both to diversify your learning.)