Plains, Kansas grocery store crowdsources logo

In an effort to build buzz about a new, local grocery store, the Plains Grocery Store Committee is asking the people of Plains, Kansas to decide on the grocery store logo. Enlisting the help of Kansas State University graphic design students, residents of Plains can pick from logos located in the Plains State Bank lobby.
According to The Southwest Times, the city of Plains has been looking for a grocery store to serve the area for over three years. Kansas State students were given basic information on Plains and given concepts the committee wished to express in the campaign. The committee wanted the logo to be classic, fresh, chic and incorporate a rooster. Grocery store committee member Cheryl Rickers said the committee was very pleased with the boards by the students.
The committee will return the design boards to KSU on Oct. 18. The city has a population of 1,163 according to the 2000 census and the city is 31 miles from the nearest grocery stores located in Liberal, Kansas.
Will we see an increase in movements to bring independent, local grocery stores to under-served areas throughout the United States? We'd love to hear your thoughts on this and other independent grocery stores.