Exhibitor Communications
Stay up-to-date with exhibitor information! Important updates for exhibitors will be posted here.
Exhibitor Essentials
Exhibitor Essential #1 | Released:
Lead Retrieval - Badge Scanner
Lead retrieval helps you easily capture, qualify and connect with potential buyers who attend the show. You can also use the scanner unit to capture fellow exhibitor badges.
Please note, this is the only way to receive an attendee list from the show. Anyone emailing you with claims they had an attendee list for purchase is a scam, please be aware these offers are fraudulent. We do not sell or release data and have strict policies around the protection of data at Informa. These scammers do not have any relationship with PM Springfest or Informa and they do NOT have the data they are attempting to sell.
BENEFITS
Easy To Use – The Lead Retrieval Scanners are as simple as point and click so you can spend your time talking to potential buyers and not trying to scan their badge.
Accurate Information – Since lead data is linked to the event registration data, you will have access to the most up to date information available; even if updated during the event.
Flexible & Reliable – All of the devices are handheld and battery-operated. This provides you with the freedom to scan a lead pretty much anywhere, not to mention no additional power is required to operate the unit.
Additional Exposure – When you rent a lead retrieval device from MicroSpec your company contact details will appear on the “Who scanned Me” report of the individuals that visited your booth. This unique solution is sent to each attendee post-event and can facilitate proactive follow-up with you by the potential buyer.
Fully Supported Onsite – MicroSpec lead retrieval personnel are on-site throughout the show with fast and friendly service. They care about your experience so their staff walk the exhibit hall during show hours and visit booths multiple times a day. They’re always ready to answer any questions you may have.
To order your lead retrieval unit(s), visit the Lead Retrieval Order Page. Place your order by April 11, 2025, to receive discount rates.
Exhibitor Lunch and Learn
In order to prepare you for the show, we will be having a Virtual Exhibitor Lunch and Learn on April 3, 2025 at 12 noon EST. This Lunch and Learn is an online event that exhibitors can sign up to attend below. We will be going over what's new, protocols, deadline dates and more. So bring your lunch and your questions, we can't wait to see you!
Quick Tips - How to have a Better PM Springfest Experience
These tips are designed to help you have a BETTER PM Springfest Experience while preparing you for the show.
Establish Goals & Objectives
“If you don’t know where you are going, you’ll end up someplace else.” – Yogi Berra
Determining what you want to get out of PM Springfest will help you reach your goals and objectives for the show.
Not sure where to start? Your goals should be S.M.A.R.T.
S - Specific
M - Measurable
A - Achievable
R - Realistic
T - Timely
Want to take it 1 Step further?
Have a Pre-show meeting with staff to establish these goals, scheduling and create a game plan together.
Then, instill some friendly competition among your staff. Work together to ensure your exhibit has more impact than your competitor’s!
Sell Your Company
Use your company logo; what type of image suits your company? (Quality, high-tech, established, contemporary, sporty, traditional, trendy?)
Use Professional and Attractive Graphics & Signage
Graphics need to say:
- Who you are
- What you do
- Benefits of your products/services
Copywriting Guidelines:
- Buyer-focused
- Concise
- Stress one benefit only
- Action-oriented
Select the Proper Setting for your Product
Colour can create many involuntary physiological & psychological messages.
- Blue has a calming effect. (Brings text to the foreground and stimulates people to make quick decisions.)
- Red is emotionally charged and hard for the eye to process. Don’t overuse it.
- Yellow is the best attention-grabber.
- Green is positive & calming.
- Orange associated with enthusiasm, fascination, creativity and success.
- Gold, silver & platinum symbolize premium.
- Black represents power.
Lighting accentuates products & creates moods.
Build, Buy or Rent a Backdrop
Ensures a professional, functional display. Exhibitors are required to have a backdrop display (max 8 feet in height) in front of the curtains. Your booth represents your business for the duration of the show, you want to make a good first impression. Having a professional backdrop is a great place to start!
Add Greenery to Your Booth
Why you might ask?
Because it can:
- Accentuate graphics
- Hide electrical wiring
- Add life & colour
Involve Attendees in Your Display
Moving objects, videos, robots, mannequins & banners will all grab the attention of attendees. Be guided by the image you want to convey.
Want to Take it 1 Step Further?
Plan giveaways and promotions to generate leads. No need for swag, you could opt to give away your own service or product to a handful of qualified leads. For those who don' t win? You could offer them a promo code for a discount on future services.
N.B. All display items must remain within your contracted booth space. Additionally, all demonstrations must be pre-approved by Show Management and must take place within your boothspace, ensuring you are not encroaching on your neighbour's space or into the aisle.
Business Centre Services
The Business Centre is located in the North Building, Level 300 outside Hall C and is open Monday to Friday from 8:00am – 4:00pm. Services include: photocopying, custom printing, outbound courier service and a selection of office supplies and tools.
Contact the Business Centre to arrange for large, customized printing projects well in advance at +1 (416) 585-8387 or exhibitor-services@mtccc.com.