Karen Hershenson: Working on brands like Coca-Cola and Barbie early in my career gave me an appreciation for the sacred relationship that brands have with their consumers. I still get goose bumps when I remember how little girls' eyes would light up at the sight of a new Barbie doll. When you realize the role your brand plays in another person's life, you feel a sense of responsibility to make the best possible experience for them.
KH: I see my role as a marketer to be both a steward and an integrator. As a steward, I guard the consumer-brand relationship, ensuring the brand stays true to its heritage, but evolves to meet the consumer's own growing needs. As an integrator, I start with integrating human insight with business-building strategy. Then I continue by working with my cross-functional team to create and deliver a holistic experience that is consistent over time.
KH: An innovation ecosystem is a way to look at your organization to identify the culture you need, to deliver the business results you want. For us, it means recognizing that work is a direct reflection of the teams that are doing that work, and the system in which they operate. So if you want to change your results, you must create the conditions for innovation in all three areas ' the team, the system and the work.
KH: In our early years, we touted new product launches like Ariel Gel or the creation of the consumer-facing P&G brand. But today, we assess our success on two things: 1) our ability to continually evolve and expand how we serve P&G businesses ' moving from 3-month sessions at clay street to a series of short integrated experiences for an entire organization; 2) the speed of culture change we observe across the organizations where we work and the personal transformation we enable.
KH: A much-needed pause to help them connect their own creative dots! They will experience and learn about simple techniques they can weave into their busy days that can help make them more present and creative.
Brilliance@Work profile originally published on www.starrybluebrilliance.com