Attend fuse chicago
Predicting the future. April 15th.
(AKA: My Day One Agenda for FUSE)
7:37
am: Straighten and restraighten my name badge. Update social media (tweet once,
check in on Foursquare). Do some mingling. Get a feel for the setting. Smile
awkwardly at the familiar faces of strangers as I wander around.
am: Straighten and restraighten my name badge. Update social media (tweet once,
check in on Foursquare). Do some mingling. Get a feel for the setting. Smile
awkwardly at the familiar faces of strangers as I wander around.
8:26
am: Shuffle to my seat and sit down. Cross and uncross my legs. Cross them
again. Prepare to listen to John get us started and for Tina to speak about
holistic design at Fisher-Price.
am: Shuffle to my seat and sit down. Cross and uncross my legs. Cross them
again. Prepare to listen to John get us started and for Tina to speak about
holistic design at Fisher-Price.
9:43
am: Switch gears and move to Sonia's discussion on Morrisons banishing of 'good
better best.' Think to myself that this is an interesting subject headline as
target has been doing this for almost a decade now. Curiosity sparked, take
notes.
am: Switch gears and move to Sonia's discussion on Morrisons banishing of 'good
better best.' Think to myself that this is an interesting subject headline as
target has been doing this for almost a decade now. Curiosity sparked, take
notes.
10:24
am: Wander out to 'network' and shake a few hands. Whip out my travel-sized
hand sanitizer. Tweet about the brief but wickedly cool conversation just had
with Vince Voron about how he babysat Steve Job's kids.
am: Wander out to 'network' and shake a few hands. Whip out my travel-sized
hand sanitizer. Tweet about the brief but wickedly cool conversation just had
with Vince Voron about how he babysat Steve Job's kids.
10:55
am: Secure my seat early for Scott's presentation on music in a brand
experience, have my iPad out and ready to take more notes.
am: Secure my seat early for Scott's presentation on music in a brand
experience, have my iPad out and ready to take more notes.
11:42
am: Prepare to write about Chris Down at Mattel, think about my own son who
might say, 'the bid-ness of play' and anxiously wonder about what inspiration
Chris has for the eager (and slightly hungry) audience.
am: Prepare to write about Chris Down at Mattel, think about my own son who
might say, 'the bid-ness of play' and anxiously wonder about what inspiration
Chris has for the eager (and slightly hungry) audience.
11:47
am: Start a blog post on my morning thoughts; upload it at 12:28 pm,
Tweet. (Rave reviews in digital with 103 comments and only 48 are spam,
one by Seth Godin).
am: Start a blog post on my morning thoughts; upload it at 12:28 pm,
Tweet. (Rave reviews in digital with 103 comments and only 48 are spam,
one by Seth Godin).
12:35
pm: Strut into lunch area, all full of myself because Seth Godin commented on
my blog post. Stumble and nearly miss my chair sitting down at the table. Head
properly returned from the clouds. Read to refuel.
pm: Strut into lunch area, all full of myself because Seth Godin commented on
my blog post. Stumble and nearly miss my chair sitting down at the table. Head
properly returned from the clouds. Read to refuel.
1:40
pm: Settle in to learn about Mary Kay from Stephen Webster. Let my mind wander.
Images of Stephen driving a pink Cadillac flash through my mind. Suddenly these
images appear in my notebook, how did that happen? Notes.
pm: Settle in to learn about Mary Kay from Stephen Webster. Let my mind wander.
Images of Stephen driving a pink Cadillac flash through my mind. Suddenly these
images appear in my notebook, how did that happen? Notes.
2:35
pm: Arrive late to CNN discussion by Marisa (only because of switching rooms)
find a seat at the back and listen intently. More notes.
pm: Arrive late to CNN discussion by Marisa (only because of switching rooms)
find a seat at the back and listen intently. More notes.
3:12
pm: Start writing what might eventually be a blog post. Colin Burns
distracts me with content that equals his elegant British accent. A lot of
notes.
pm: Start writing what might eventually be a blog post. Colin Burns
distracts me with content that equals his elegant British accent. A lot of
notes.
4:03
pm: Blog post starts to finalize, finally at 4:10 post is complete and uploaded.
Tweet. Post to Linked In. Wait for rave reviews. My mom comments, head once
again returned from clouds.
pm: Blog post starts to finalize, finally at 4:10 post is complete and uploaded.
Tweet. Post to Linked In. Wait for rave reviews. My mom comments, head once
again returned from clouds.
4:15
pm: Wander out to mingle and shake a few hands. I see plenty of familiar faces
and new smiling eyes.
pm: Wander out to mingle and shake a few hands. I see plenty of familiar faces
and new smiling eyes.
4:25 pm:
Warm up a new seat for Jared Weiner, think about what it would have been like
to grow up with that last name, tough. He must have grit. Enjoy a marvelous
conclusion to day one.
Warm up a new seat for Jared Weiner, think about what it would have been like
to grow up with that last name, tough. He must have grit. Enjoy a marvelous
conclusion to day one.
FUSE
does not disappoint.
does not disappoint.
FUSE
is the only conference where we have experienced a conference trifecta. A fight
nearly breaking out (in a break out session, coincidentally); some of the most
engaging, inspiring content presented in the ballroom; and lifelong and valued
connections made in the hallways.
is the only conference where we have experienced a conference trifecta. A fight
nearly breaking out (in a break out session, coincidentally); some of the most
engaging, inspiring content presented in the ballroom; and lifelong and valued
connections made in the hallways.
If you
are able to get to Chicago in the middle of April and you're in need of some
inspiration, FUSE will be the place to be. You may not see a fight break out,
but you will refuel your inspiration engine.
are able to get to Chicago in the middle of April and you're in need of some
inspiration, FUSE will be the place to be. You may not see a fight break out,
but you will refuel your inspiration engine.
Aaron
Keller
Keller
Managing
Principal
Principal
Capsule