Where brand, design, analytics, and strategy converge to deliver next generation customer experiences.

Private Brand Movement Wrap Up

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With the 2011 Private Brand Movement event now behind us, we'd like to take a moment to invite you to participate in our year-round online communities. For continuous Private Brand coverage, follow @Private_brand on twitter, or join our LinkedIn Community to connect with Private Brand professionals from around the world.

This year's conference generated a lot of great reflections, including our own coverage by guest bloggers Aaron Keller of Capsule and Larry McManis of ThinkWay Strategies which you can find here:
Day 1
Day 2
Day 3
As well as coverage by several other media outlets.

Private Label Buyer reported on our panel discussion "The Future of Owned Brands Amidst Economic Revival," writing about the ways, "social media has changed the way private brands do business. "

Progressive Grocer Store Brands covered the conference in their articles "New Era for U.S. Store Brands" and "Engage Consumers Through Design" and Supermarket News remarked on a trend towards investments in private-label packaging and Safeway's new private-brand innovation model. Retailwire also covered the Safeway session in their piece "BrainTrust Query: Brand as They Say, Not as They Do." And, of course, there is more content to be found on conference chair Christopher Durham's website MyPBrand.com.

What were your thoughts about the event? Did you blog about the experience? Let us know in the comments, and we'll see you in 2012!

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Upcoming event


16 - 17 Nov 2020, Eastern Standard Time Zone (EST)
Future-Proofing Brands Through the Power of Design
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