PROOF: Insights, Trends & innovation
As you may know, our 2012 organizing theme for Fuse is "New Dimensions of Magical." As we look across increasingly blurry industry lines we're inviting new roles into the Fuse family. However, this doesn't mean that we'll be lacking in content when it comes to the topics you know and love at Fuse.
Our PROOF symposium on Monday, April 11, 2011 provided a vibrant day of buzzed-about sessions last year. This year, we're bringing back co-chair, John Silva, President & Creative Director, DuPuis, and more extraordinary sessions, including:
How to Know Which Approach to Trend Tracking Is Rights for You
Olga Patel, Sr. Manager, Innovation & Insights, Mars, Inc.
MacroTrends: Major Change on the Horizon: Stylus Macroviews
Tessa Mansfield, Managing Editor ' Vision, Stylus
Embodied Cognition and the Psychology of Brands
Michael Hendrix, Design Director & Neil Stevenson, Design Director, IDEO
Starbucks: Nurturing and Inspiring the Coffee Buyer
Tom Barr, VP Global Coffee, Starbucks and Tess Wicksteed, Strategy Director, Pearlfisher
One Year Later: An Open Forum on the Role of Research in Design & Packaging
Moderated by John Silva, President & Creative Director, DuPuis
Integrating Research for the Best Package Design Outcome
Stuart Bedford, Dir. New Business Development, Sherwin Williams
Building Consumer Engagement Through Insight Driven Retail Design
Ales Kernjak, Head of Global Store Concept, PUMA Retail AG
What's next? Why? What else? All of this and more is answered in our PROOF sessions ' focusing on insights, innovations and trends that enable brands to build deeper, more meaningful connections with consumers.
For a taste of the type of speakers that appear at Proof, let's look back to 2011, where we interviewed Vickie VanHurley. Read the interview here.
One of our favorite quotes from the interview? VanHurley on what keeps her motivated:
"an allure of the power of packaging (as a communication and brand building tool) along with shopper behavior and the relationship consumers build with their products and brands."
Our 2012 PROOF symposium will take place on Wednesday, April 18, 2012. Register here to reserve your spot. We're pleased to offer readers of the Next Big Design blog 15% off of registration for this year's conference. Register with code FUSE12BLOG to save.