André Moraes

Head of Digital Lab at PepsiCo

Speaker

André Moraes leads PepsiCo’s Global Foodservice Digital Marketing Transformation team – the Digital Lab. Working directly with restaurants that are partnered with Pepsi around the globe, the Digital Lab offers a suite of industry leading products and services that are free-of-charge and help restaurants reach, convert, and retain customers through digital channels.

Prior to joining PepsiCo, André worked on both the tech and agency sides of the marketing world – leading consumer strategy and marketing intelligence at Google within the food and beverage sector, and previously also serving as Global Director of Marketing Sciences at OMD.

André is an Adjunct Professor at New York University where he teaches marketing analytics to students in the Integrated Marketing masters program. He holds a Bachelor of Science in finance from Fairfield University, a Master of Science in digital marketing from Full Sail University, and is a Fulbright Scholar.