Chris Kung

Chief Digital Officer at Zaxby's

Team Member

Chris Kung is Chief Digital Officer at Zaxbys, where he leads digital, e-commerce, and loyalty strategy with a focus on driving incremental, profit-accretive growth. Since joining in 2024, he has rapidly accelerated the company’s digital business – scaling adoption, increasing customer engagement, and expanding the role of digital as a meaningful growth driver in a short period of time.

Previously, Chris served as Chief Digital Officer at Dollar General, where he scaled e-commerce and launched the myDG loyalty program, and held leadership roles at Macy’s, helping pioneer omnichannel at scale.

Known for his outcomes-driven approach, Chris brings a perspective focused on turning digital growth into measurable business impact – quickly, sustainably, and at scale.