George Felix

Senior Vice President & Chief Marketing Officer at Brinker International, Chili's Grill & Bar

Speaker

George is the senior vice president and chief marketing officer at Chili’s® Grill & Bar, a brand in the Brinker International portfolio. He has played a key role in returning Chili’s to category leadership in both sales and traffic growth, increasing Brinker International’s market capitalization from $1.3 billion to over $7 billion. Known for leading major brands like Tinder, Pizza Hut, KFC, and Old Spice, and earning numerous accolades for his work, George is a brand turnaround veteran recognized for driving growth through impactful marketing campaigns.