Julie Wade

Head of Marketing at Taziki's Mediterranean Cafe

Speaker

Julie Wade currently leads marketing for Taziki's Mediterranean Cafe, an elevated fast-casual brand with over 100 locations headquartered in Birmingham, AL. Since becoming the head of marketing in 2000, she has played a pivotal role in shaping the brand’s identity and driving its growth. Julie oversees all aspects of brand strategy, including digital and in-store customer experiences, national and local marketing campaigns, and franchise marketing support. Under her leadership, Taziki’s has expanded its reach while maintaining a strong brand voice and deep customer connection.

Julie has been instrumental in developing innovative marketing initiatives that drive guest engagement and revenue. She spearheaded the launch of key digital platforms, streamlined new store opening processes, and led the creation of successful limited-time offerings that resonate with guests. Her collaborative approach extends to working closely with franchise partners to ensure marketing strategies align with local market needs while supporting overall brand consistency.

Prior to Taziki’s, Julie held leadership roles at Yogurt Mountain, Huddle House, and a major Blockbuster Video franchisee, where she led product development, strengthened franchise relations, and executed field marketing strategies. With over two decades of experience, she continues to demonstrate a keen ability to build brands, foster customer loyalty, and deliver sustained business growth.